Three Things That Sell
Everyone sells! Perhaps you've never sold in a professional sense. However, have you ever sold an idea such as your choice of restaurants for the evening? Have you ever sold someone on the idea of marrying you? It's all persuasion, transference of feeling - selling. It goes on throughout the day, every day, for most of us. It ranges in importance from the mundane to the momentous.
Some people are better at selling than others. Children are especially good at it! So, we wonder what are some effective ways to sell ourselves, our ideas, our products or our services? However, before looking at three things that sell, let’s exclude an approach that sells but should not be used.
Though selling is sometimes done through manipulation, it’s a poor method. As one who specializes in ways to connect with others, I would never encourage or endorse any sales approach that takes advantage of another person and thus creates disconnect. That would be contrary to the first, and most important, characteristic of good selling – integrity.
Integrity: Integrity is where selling must begin. It’s the foundation for everything else. But what is integrity? “Honesty,” you might say. Yes, that’s certainly a big part of it.
There is definitely a need for honesty to return to many segments of society. The fact that it is often called “old-fashioned-honesty,” speaks to that. However, it needs to return not as a matter of style or policy, but as a matter of character. In this connection, I love what speaker and author John Maxwell says about integrity: “(It’s) doing what you said you would do, when you said you would do it, in the manner in which you said you would do it.” This provides a very good reason for someone to buy what we are selling. We’re trustworthy!
However, let’s notice something about those times when others don’t trust us. It may have nothing to do with not being trustworthy. It may simply be that the other person doesn’t know enough about us. That’s where transparency and communication are needed. Understand, transparency doesn’t give us integrity. We either have it or we don’t. But what a person needs to know in order to trust us and to make us believable is conveyed through open communication. And that sells!